Warm weather is officially here (thank goodness), and your makeup bag deserves a little refresh just like your wardrobe. This summer’s makeup trends are equal parts nostalgic (hello Y2K lips), fun (colorful mascara for the win) and gorgeous (we can’t get enough cherry blossom blush). Whether you’re sipping spritzers on a rooftop somewhere, lounging poolside with a book in tow, or simply running about town crossing off your to-do’s, you’ll look fresh and gorgeous in these looks. Here are the summer beauty trends that makeup artists say are very in.
Sunset Blush
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This summer 2025 makeup trend uses warm, radiant tones like peach, coral, rose, and touches of gold—all blended together across the cheeks to create a multidimensional flush. “This is a beautiful and playful look that mimics the dreamy glow of golden hour light,” says Christian Briceno, celebrity makeup artist. “Think blush meets bronzer while sculpting the face. The trend evolved from the popular sunburnt blush and is gaining popularity on social media.”
Blurred Makeup
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Dewy skin and lightweight makeup are timeless, but the blurred makeup trend is taking over thanks to its ability to universally flatter all complexions. (Not to mention, it basically makes your pores and imperfections disappear.) The look is achieved with water-based skincare products, blurring primers, and natural matte foundations and finishing powders for a super soft, naturally diffused look.
Colorful Eyelashes
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You can thank the 1980s for colorful eyelashes, a trend that’s made its way back into modern times. It’s all about being bold and brave with color while choosing hues that flatter your complexion. For example, “If you are blue-eyed and blonde, bright orange or hot pink lashes can look incredible. If you are a brunette, then emerald green or purple look amazing,” says Bina Khan, makeup artist and co-founder of Just B Cosmetics.
Multi-Dimensional Eye Shadow
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Eyes are taking the main stage this summer with multidimensional shadows that offer depth and shimmer. “Gen Z is embracing experimental aesthetics via iridescent and metallic finishes that change with light to create playful and unique looks,” Briceno says, adding that it’s a fave for festivals and fancy events, alike. “There are many different finishes for every purpose: multichrome pigments, glass-like textures, foils, and liquid metals.”
Y2K Lips
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72K-core holds strong this summer, with lips being the perfect opportunity to dabble in the aesthetic. “Heavily lined lips with a darker edge and a contrasting, lightly tinted high shine gloss were ubiquitous in the late ‘90s and early ‘00s,” Khan says. “To combat bleeding or endless reapplication, grab a non transfer high shine gloss.” She adds that cool-toned brown lips were another Y2K and also popular this season.
Cherry Blossom Blush
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Another blush trend in full bloom right now is the cherry blossom blush, which channels the soft and romantic hues of their namesake. The color is pale pink with cool undertones, and is applied as a sheer wash high on the cheeks and blended outward. It’s a continuation of the blush-focus we’ve seen, but scaled back a bit more for a more natural finish.
Bright Berry Tones
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Summer makeup loves a bright berry, and this year is no different. “For the summer, you can go as bright as you like, but creating a monochromatic look can stop this from being overpowering,” Khan says. “Use a multi-purpose product for cheek and lip, but top the lip with oil and the cheek with a highlighter to create dimension.”
Diffused Cat Eyeliner
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Cat eyeliner is finding itself back in good favor, but we’re not all the way there yet. Hence the allure of the diffused cat eyeliner, which is a more relaxed, softer take on the classic look. “Usually done with soft brown and taupe hues, it gives the eye an understated, polished look,” Briceno tells us. “It also provides subtle definition without harshness. This trend draws from several influences, including the revival of the soft glam look with its blurred lines and gentle contours.”
